Travellers looking for accommodation with a Unique Selling Proposition (USP) are currently presented with many different and bewildering options, as presented by AirBnB properties, Bookabach(s), Bachcare rentals , Motels, Hotels, Guest houses, and plain vanilla bed & breakfasts.
All sorts of tricks are being deployed to attract travellers to specific accommodations, for example here in Christchurch NZ, we have Black Houses and Black Huts being advertised! And just to complicate things, all of the above travellers’ accommodation options can and are marketed globally on a variety of booking channels, all offering the promise of extraordinary marketing, to the property owners, at the cost of a commission of course. The attraction of a money making venture for the myriad of promoters of accommodation options having been well established by the huge conglomerates such as Booking.com, Expedia, and of course not too forget – Trivago. It’s big money up for grabs and easy money.
However , success depends on the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors.
Le Petit Hotel, Sumner has a 14 year history , of its legendary unique selling proposition (USP). The managers who reside on the property, apart from providing clean, comfortable, tasteful accommodation, have a global reputation for their outstanding hospitality. Part of the unique point of difference with Le Petit Hotel is its friendly blend of French, Irish/Scottish on-site management, that provides the recipe for a welcoming, relaxing stay by the sea, in a delightful friendly village just 20 minutes from the centre of Christchurch.
But wait, there’s even more to this French Hotel, guests are treated to a served breakfast in the bistro lounge during their stay, and few can resist the grand Croissants, fresh baked each morning.